Portfolio
Marketing social& media
Kai
Goldberg
Israel/Sri Lanka | Working with people everywhere
Kaigoldberg123@gmail.com | Download My CV
yourgurlkai | Linkedin | +972-548312135
About
Me
Hey, I’m Kai.
Marketing, for me, is more than just strategy
it’s about creating experiences people want to be part of. I don’t just push products; I build stories, shape emotions, and turn brands into something unforgettable. Whether it’s designing an e-commerce site that feels like a dream, launching a campaign that actually gets people talking, or crafting content that sticks—I’m all about making an impact. No gimmicks, no shortcuts—just smart, creative marketing that works.
My Work
E-Commerce Website
Strategy & Design
The Vision
I wanted to transform Kasai Pilates Equipment’s website into more than just a store—into a paradise for movement. My goal was to make fitness equipment feel aspirational and exciting, creating an immersive, engaging shopping experience.
Execution & Results
I designed a fresh, inviting aesthetic with soft colors, sky-themed backgrounds, and diverse models to promote inclusivity. The site was optimized for seamless navigation, blending storytelling with high-converting product pages. The impact? In just three weeks, the site generated more than 100,000 ILS in sales, selling out completely.
AFTER
Befor
Brand Photoshoot
Production
The Concept
As part of the new e-commerce strategy, I conceptualized and led a full-day brand photoshoot designed to visually express the core idea: a dreamy candy store meets paradise—for people who love to move. The goal was to create images that feel light, joyful, and irresistibly inviting, aligning perfectly with the website’s look and feel.
Execution
Built the full creative direction and moodboard to match the brand’s new identity. Chose a diverse cast of models to reflect real, relatable movement. Managed all suppliers—photographer, stylist, MUA, and location. Directed the shoot and captured extra social content throughout the day
Organic Instagram Growth
& Engagement Boost
Focused on relatable, inclusive messaging to create a stronger emotional connection with the audience. Analyzed performance weekly and refined content based on insights and engagement metrics
Results
+150% follower growth (from 1.5K to 3.7K) Significant increases in reach, story views, saves, comments, and shares Higher overall page visibility and content performance
Overview
One of my key goals at Kasai Pilates was to build a strong, engaged Instagram community around the brand—not just followers, but real, active fans. Starting with just 1,500 followers, I led a content and engagement strategy that more than doubled the audience to 3,745 followers within several months.
What I did
Created a consistent content calendar with visually appealing, on-brand posts that sparked conversation and interaction. Used reels, behind-the-scenes content, user-generated posts, and giveaways to boost reach and authenticity.
What I Do
Portfolio
Marketing social& media
Israel/Sri Lanka | Working with people everywhere
Currently open to remote freelance/contract roles or full-
time opportunities in marketing & Social Media.